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Wilfred Emmanuel - Jones “A poor boy, done good” When people picked up my sausages I wanted them to ask ‘Why is there only one black farmer?' Wilfred Emmanuel-Jones or 'The Black Farmer' describes himself as ‘a poor boy, done good'. He was born in Jamaica and raised in inner city Birmingham. Unqualified but ambitious and persistent, he talked his way into television becoming a producer/director for the BBC. He is credited with bringing many of the top celebrity chefs to the small screen including Gordon Ramsay, Antony Worrall-Thompson, Brian Turner and James Martin, before founding a food and drink marketing company in London, working on such brands as Cobra Beer, KETTLE Chips and Lloyd Grossman sauces. Wilfred subsequently fulfilled a lifelong ambition in purchasing a small farm in Devon, and has been responsible for one of the most successful food brand launches of recent times in the UK with his own range of sausages and sauces under The Black Farmer® label. He was therefore made up when he won the Entrepreneur of The Year award at the UK Trade and Investment Black Enterprise Awards. Wilfred became more widely known recently when he was filmed in a documentary on Channel 4 called Young Black Farmers in which he offered The Black Farmer Scholarship to youngsters from inner cities aged between 17 and 21. “It was quite a journey for them. It was the first time many of them were in an environment where they were the only black people around. They realised that they too could be part of rural Britain.” Wilfred's business name, which is now on a national scale, was chosen for many reasons, “When people picked up my sausages I wanted them to ask ‘Why is there only one black farmer?’" Flavours without Frontiers – the promise offered by his products also goes some way to sum up his personality. He, nor his products, will not be confined by race, convention or tradition. Wilfred's strong opinions on issues such as rural affairs, justice for small producers and giving ethnic minorities more opportunity have driven much media attention in recent times.


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  • Hi Wilfred,
    Welcome to BUC, glad to have you on board. I will ring you this evening or tomorrow where we can have a quick catch up.
    Hope you are well.
    Have a great day.
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